TikTok Launches ‘Fan Spotlight’ to Boost Music Promotions in the App
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TikTok Launches ‘Fan Spotlight’ to Boost Music Promotions in the App

No doubt TikTok’s breathing a sigh of relief that it was able to establish a new copyright deal with UMG just in time for Billie Eilish’s latest album release.

Because evidently, it’s keen to use Eilish’s popularity, specifically, to spark more engagement in the app.

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