NBCUniversal’s Olympics Promo Plan: Enlist Stars and Influencers to Get Word Out
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NBCUniversal’s Olympics Promo Plan: Enlist Stars and Influencers to Get Word Out

Last November, Steven Spielberg stepped onto an Industrial Light & Magic virtual production stage on the Universal Studios lot. Behind him, a virtual rendition of the Eiffel Tower and the Seine River began to move across the massive screens. Spielberg, however, was not shooting an upcoming film…
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